Globe and Mail, September 25, 2009
By Anthony Reinhart
In a bid to counter “damning” media portrayals of the cyclist killed in a collision with ex-politician Michael Bryant’s car last month, a bicycle couriers’ group is launching its own public relations effort today.
The Toronto Bike Messenger Association, officially silent since Darcy Allan Sheppard’s death on Aug. 31, is to break that silence at a 2 p.m. news conference organized by a small communications company working pro bono on its behalf.
The couriers’ use of a public relations adviser, albeit one from a modest outfit, is a response to Mr. Bryant’s having turned to Navigator Ltd., a high-end crisis management firm, in the hours after he was charged in Mr. Sheppard’s death.
The former Ontario attorney-general, accused of criminal negligence causing death and dangerous driving causing death, is to make his first court appearance Oct. 19.