Bike couriers association calls press conference to counter negative media portrayal of “special friend” Darcy Allan Sheppard


From Wiedman Communications

Toronto – 230909 // The Toronto Bike Messenger Association (TOBMA) has called a press conference for this Friday at 2:00 pm. They want to speak ahead of their Saturday, September 26 evening memorial celebration to raise money for the children of Darcy Allan Sheppard, and help his family pay for his burial.

Since the cyclist lost his life in a high-profile accident with Michael Bryant on August 31, TOBMA has chosen to remain silent, making no “official statements” until emotions had calmed. In that time, major media including Maclean’s, Globe & Mail and the Toronto Star have featured articles damning the life, personality and background of their co-worker Al Sheppard.

WHO:
Mark Hayward, Marli Epp and Brian Harris, Toronto Bike Messenger Association

WHAT:
1 – Official statement from TOBMA
2 – Remembering Darcy Allen Sheppard
3 – “Victim Impact Statements” from friends / co-workers, on the negative media spin on Al in the days following the accident.

DATE/TIME:
Friday, September 25 – 2:00 pm to 2:30

PLACE:
Sneaky Dee’s, 431 College Street @ Bathurst

MORE:
Read the letter – http://www.tinyurl.com/allans-family– (pdf) handed “To Allan’s Family” by a stranger at his memorial service. It shares a touching story from a woman who had crossed paths with Al Sheppard many times before his death.

– 30 –

For more information, accreditation and interviews, please contact:
Donald Wiedman, Wiedman Communications
donald@wiedmancommunications.com
647 669 0461

* * * * *

FUNDRAISER – Saturday, September 26 @ 9:00 pm

“Darcy Allan Sheppard Fundraiser”

The DJ’d celebration to raise money for the children of Darcy Allan Sheppard, and to help his family cover burial costs, is on September 26 at Sneaky Dee’s, 431 College Street @ Bathurst – doors open at 9:00 pm, wake on until 2:00 am.

A “joyous” celebration of Al Sheppard’s life is expected, with one of Al’s favourites – Kick Ass Karaoke! – front and centre for open mike and tributes in song. Money will be raised through raffles, games and the sale of memorabilia made up especially for the event.

“You Never Ride Alone” T-shirts, hats, hoodies, buttons and stickers will help friends and well-wishers carry Al forward in their memories.

For more information, visit: www.tobma.com

* * * * *

DONATIONS

Direct donations can be made using major credit cards and PayPal at the Toronto Bike Messenger Association website: www.tobma.com .

Donate as well at any TD Bank, into the fund set up for the children of Mr. Sheppard: Account 06906676860, Transit Number 1020.

For more information, visit: www.tobma.com

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