Mess Media, September 10, 2009
After killing Darcy Allan Sheppard, Michael Bryant immediately called his lawyer and then his PR firm Navigator Ltd. He held his first news conference as he stepped out of the police station the next morning.
Other than his resignation letter from Invest Toronto we haven’t heard from him, even though it sounded like the PR plan was for further statements.
Navigator Limited senior partner Robin Sears confirmed Mr. Bryant had retained the top-tier communications firm. He said Mr. Bryant will speak publicly again in the coming days.
Perhaps the exposure of Navigator as the source of speculation set them back or perhaps Bryant does not have a side to the story.
Howard Levitt, in the Financial Post reviewed his PR campaign so far
Although he began well, he made major errors. First, the fact that his every word is being dictated by a PR firm is indelibly imprinted in everyone’s mind. One would think that, if his PR firm was doing its job well, no one would know of its existence. Many will now believe that whatever Bryant states was written by others and calculated for PR purposes rather than being a disingenuous reflection of the truth.
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