The PR firm that attacked Darcy Allan Sheppard’s past is led by a convicted fraudster and forger
In the aftermath of Darcy Allan Sheppard’s death, Michael Bryant led an aggressive campaign to spin the story in his favour. It was suggested that after calling his lawyer, his second phone call was to hire the public relations firm, Navigator Ltd. In fact shortly after the altercation, many people have speculated that a Navigator representative attempted to prevent the media from filming Bryant in the back seat of a police cruiser.
Navigator has been successful in persuading some journalists to ignore the facts of the case and report on speculative theories that require making unsupported assumptions about Darcy Allan Sheppard.
Rick Salutin of the Globe and Mail describes part of the problem between public relations firm and the media:
You can consider this matter a subcategory of the general problem of relations between PR and journalism. A huge number of Canadian journalism grads end up in PR. Some go directly; others have distinguished careers first, then switch.