Couriers launch their own PR blitz over handling of cyclist’s traffic death

September 25, 2009

Globe and Mail, September 25, 2009

By Anthony Reinhart

In a bid to counter “damning” media portrayals of the cyclist killed in a collision with ex-politician Michael Bryant’s car last month, a bicycle couriers’ group is launching its own public relations effort today.

The Toronto Bike Messenger Association, officially silent since Darcy Allan Sheppard’s death on Aug. 31, is to break that silence at a 2 p.m. news conference organized by a small communications company working pro bono on its behalf.

The couriers’ use of a public relations adviser, albeit one from a modest outfit, is a response to Mr. Bryant’s having turned to Navigator Ltd., a high-end crisis management firm, in the hours after he was charged in Mr. Sheppard’s death.

The former Ontario attorney-general, accused of criminal negligence causing death and dangerous driving causing death, is to make his first court appearance Oct. 19.

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Bike couriers association calls press conference to counter negative media portrayal of “special friend” Darcy Allan Sheppard

September 23, 2009

From Wiedman Communications

Toronto – 230909 // The Toronto Bike Messenger Association (TOBMA) has called a press conference for this Friday at 2:00 pm. They want to speak ahead of their Saturday, September 26 evening memorial celebration to raise money for the children of Darcy Allan Sheppard, and help his family pay for his burial.

Since the cyclist lost his life in a high-profile accident with Michael Bryant on August 31, TOBMA has chosen to remain silent, making no “official statements” until emotions had calmed. In that time, major media including Maclean’s, Globe & Mail and the Toronto Star have featured articles damning the life, personality and background of their co-worker Al Sheppard.

WHO:
Mark Hayward, Marli Epp and Brian Harris, Toronto Bike Messenger Association

WHAT:
1 – Official statement from TOBMA
2 – Remembering Darcy Allen Sheppard
3 – “Victim Impact Statements” from friends / co-workers, on the negative media spin on Al in the days following the accident.

DATE/TIME:
Friday, September 25 – 2:00 pm to 2:30

PLACE:
Sneaky Dee’s, 431 College Street @ Bathurst

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